Pay Per Click (PPC)
Are you working hard on your brand but still not getting enough visitors to your product or website? You're not alone. In fact, 80% of new brands face the same challenge. But don't worry, we're here to help, and PPC is the solution for you.
Research shows that using Pay-Per-Click (PPC) advertising can really help increase your visibility and sales online. Studies reveal that PPC can boost how well people recognize your brand by up to 80%. Also, for every rupee you spend on Google Ads, businesses usually see a return of two rupee. This shows that spending on PPC is a smart move, not just a cost, because it really helps your business grow.
What is PPC?
Pay-Per-Click (PPC) advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically through SEO. PPC is especially effective for direct response campaigns and for filling gaps in organic visibility.
Types of PPC
1. Search Advertising: The most common form of PPC advertising, where ads appear to users who are actively searching for related keywords. This is mostly used on search engines like Google and Bing.
2. Display Advertising: Uses image or video ads on websites that are part of a chosen network, targeting people who visited industry-related sites. It’s great for building brand awareness and re-engaging visitors.
3. Social Media Advertising: Placing ads on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. These platforms offer deep demographic targeting based on location, interests, behaviors, and more.
4. Remarketing: A type of PPC advertising that allows you to show ads to users who have previously visited your website, in order to bring them back and encourage a conversion.
5. Shopping Ads: Used primarily by e-commerce websites, shopping ads show users a photo of your product, a title, price, store name, and more.
How We Work with PPC: Example
Step 1: Strategy Development
We begin by understanding your business goals, target market, and competitive landscape. This involves selecting the right types of PPC campaigns to align with what you’re trying to achieve, whether it's increased exposure, lead generation, or direct sales.
Example: For a client selling fitness equipment, we might focus on Google Shopping ads to showcase their products directly in the search results and use remarketing to capture users who visited the site without making a purchase.
Step 2: Keyword Research and Targeting
Next, we conduct extensive keyword research to find what your potential customers are searching for. We also look into audience targeting options to make sure your ads appear to the right demographic.
Example: Using tools like Google Keyword Planner, we identify high-intent keywords such as “buy treadmill online” and less competitive, niche terms like “high-end treadmills for home use”.
Step 3: Campaign Setup and Launch
We set up your campaigns with compelling ad copy, optimized bidding strategies, and the right ad extensions. Everything is tested to ensure functionality before going live.
Example: For our fitness equipment retailer, we set up different ad groups for each product category to tailor the ad copy and landing pages, maximizing the relevance for users and improving the quality score.
Step 4: Monitoring and Optimization
After launch, we continuously monitor the campaigns and use data-driven insights to optimize for better performance. This includes adjusting bids, refining keywords, and A/B testing ad copy.
Example: If data shows that the “buy treadmill online” campaign is spending too much without converting, we might adjust bids or pause it to reallocate budget to higher-performing campaigns.
Step 5: Reporting and Refinement
We provide regular reports detailing your campaign performance, insights into what’s working, and areas for improvement. We use this data to refine our strategies and make data-informed decisions to enhance results.
Example: Monthly performance reviews allow us to show the client which products are selling best and where there are opportunities to push other items, based on seasonal trends or new inventory.
By following this structured approach, we ensure that our PPC campaigns are not only targeted and well-managed but also aligned with your overall marketing objectives for maximum impact.